Print Collateral
I was employed by EdTech entrepreneur Alastair Price to rebrand iSAMS. Alastairβs mission was always a simple one β to create the leading web-based management information system (MIS) for schools worldwide. Hereβs a selection of print items I created during the rebranding process.
Print Management
In conjunction with annual conferences and events, iSAMS printed thousands of items ranging from adverts, to banners, to booklets, to flyers, to conventional stationery, such as letterheads and business cards. I was responsible for the design and distribution of all print collateral, which included the management of international supply chains. I created a structured system that unified all items, making key information accessible, while positioning iSAMS as the leading MIS provider in the education sector.
Stationery
Each department had its own primary colour and subsequently, this was displayed on the back of all business cards. The use of colour unified various teams and made it easier for customers to navigate iSAMS.
Booklets
The best collateral communicates the right information at the right time. I focused on consistent marketing, which helped each school feel confident about migrating to iSAMS. This was clearly demonstrated throughout the suite of booklets, which provided information on key modules, products, services and partnerships.
Company Brochure
The iSAMS company brochure was a 20-page document detailing the companyβs timeline and incredible growth. It also provided testimonials on why so many schools migrated to iSAMS. The document was well written, easy for customers to read, and displayed a clear understanding of the needs and preferences of each school. Alongside a full breakdown of modules, the company brochure contained organised contact information and various calls to action.