Exhibition Stand

I was employed by EdTech entrepreneur Alastair Price to rebrand iSAMS. Alastair’s mission was always a simple one — to create the leading web-based management information system (MIS) for schools worldwide. Here are some renders of an exhibition stand I designed.

Stand Design

iSAMS routinely exhibited at the British Educational Training and Technology Show (BETT) at ExCel London. BETT brought together 800 leading companies, 100 EdTech start-ups and over 34,000 attendees.

Each year, I worked closely with UK-based experiential agency 2LK, who built and constructed the stand. The concept for this particular year was a rigid horizontal structure that evoked feelings of agility, speed, balance and raising standards.

This design was also a chance to debut the new visual identity. Before the rebrand, iSAMS had never sold products directly from the stand itself. For the first time ever, the team sold the MIS to a group of schools from the Middle East, who asked if I was available in a freelance capacity.